a live chat with buddy blues:

the art of influence

What's up, influencers and influencees! 🎸

We recently had a stellar conversation with the best in the business, Buddy Blues. If you missed it, don't worry—we've got the full scoop for you.

Watch the full event: 

Dive into the world of influencing ⬇️

Redefining Gear Reviews and Music Influence in 2024

The world of music and gear is ever-evolving. Influencers like Buddy Blues have harnessed the power of social media to not only share their passion for music but also provide valuable insights on gear, which in turn inspires budding musicians and seasoned artists alike. In an in-depth webinar hosted by BuyOrBorrow Music, Buddy Blues shared his journey, his approach to gear reviews, insights on digital vs. analog gear, and tips for new content creators.

Buddy Blues' Journey: From Classical Roots to Blues Mastery

Buddy's musical journey began early, with a childhood steeped in classical piano lessons. This solid foundation paved the way for his exploration into various genres, eventually finding his passion in blues. A pivotal moment came during his teenage years when he transitioned from classical music to blues rock after discovering the electric guitar. Influences like Pink Floyd and Stevie Ray Vaughan shaped his musical style, ultimately leading him to a successful career in music.

The Evolution of Gear Reviews

Buddy's foray into gear reviews came as a natural extension of his musical passion. He began focusing on Instagram during its infancy, engaging audiences with quick 15-second clips. As the platform evolved, so did his content, eventually expanding into longer videos and comprehensive reviews. Buddy emphasizes the importance of honesty and authenticity, stating, "No one has a plan; Instagram is about to change it for you." His approach resonates with audiences because it feels genuine and unscripted.

The Power of Social Media for Musicians

Social media has democratized the music industry, making it easier for musicians to reach worldwide audiences. Buddy emphasizes that social influence is not just beneficial but crucial for today's musicians. During the webinar, he stressed that musicians must adapt to the changing landscape, leveraging platforms like Instagram and YouTube to connect with fans and market their music.

Tips for Emerging Content Creators

Breaking the first 1,000 followers on social media is a significant milestone for any content creator. Buddy offers practical advice for those struggling to reach this target or any other:

1. Focus on Hot Products: Featuring trending gear can attract viewers. For example, creating unique content around popular pedals can help boost visibility.

2. Be Genuine: Authenticity is key. Avoid scripted content and instead aim to engage in genuine, unscripted conversations about the gear you love.

3. View Your Content as a Consumer: Regularly watch your own videos from the perspective of your audience. This helps identify areas for improvement and ensures your content remains engaging.

Gear Fatigue and the Quest for Innovation

Buddy acknowledged the current gear fatigue among musicians, attributing it to the repetitive nature of some product releases. However, he also highlighted the ongoing innovation in the industry, citing examples like the Silktone amps and Victory's new offerings. These products provide refreshing alternatives to the usual clones and rehashes.

Despite the fatigue, Buddy believes that truly innovative products will always find an audience. He encourages consumers to support these innovations and approach gear with an open mind.

Embracing Digital and Analog Gear

In the ever-present debate of digital vs. analog, Buddy maintains a balanced perspective. He appreciates the convenience and quality of digital gear while still cherishing the unique feel of analog equipment. Products like the Strymon Iridium and Universal Audio pedals have found a place in his rig, proving that digital solutions can indeed complement and enhance traditional analog setups.

Final Thoughts: The Future of Gear and Music Influence

As we move further into 2024, the music industry will continue to evolve, driven by the relentless innovation of both gear manufacturers and content creators. Influencers like Buddy Blues will play a crucial role in shaping this landscape, providing musicians with the tools and knowledge they need to succeed.

Buddy’s insights remind us that the passion for music, coupled with authenticity and adaptability, remains at the heart of successful content creation. Whether you’re an emerging artist or a seasoned professional, there's always something to learn and new ways to connect with your audience.

For more information on gear reviews, tips for musicians, and the latest trends in music technology, stay tuned to Buddy Blues and BuyOrBorrow Music. Here’s to a year of great music and groundbreaking gear!